Monday 18th April, 2016
11:30am to 12:30pm
User Experience is the result of the evolution of a discipline based on Frederick Taylor’s turn-of-the-20th-century book, The Principles of Scientific Management (2011). My story tells,
• How user experience has grown from simple time-in-motion studies into an indispensable component of a development project, whether performed by UX specialists or surrogates, such as technical communicators.
• How getting to the nature of the user’s needs and expectations is the keystone of successful projects and products.
• What we can all do to make the discipline of user experience even better in the next chapter of our story.
Michael Van der Gaag has 30 years of experience in user-centered design, user experience (UX), research, and testing. He supports software and product developers by adapting methods for engaging their target users early in the Product Development Lifecycle in order to validate the usability, utility, and appeal of their offerings. As a result, companies save ten to one-thousand times the cost in time and money while making their products more customer-relevant, appealing, and easy-to-use.
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