Monday 18th April, 2016
4:15pm to 5:15pm
Strategic Thinking is the combination of Innovation, Strategy Planning, and Operational Planning (Stanleigh, 2015). This presentation will explore the value of strategic thinking and why it is so important to an organization. Communication professionals are ideal candidates to think strategically at work because they possess that rare combination of knowledge about both their audience/customer (external) and their organization (internal). We will examine both the research and strategy phases of strategic thinking, which further illustrate why communicators are well suited to this process.
Health Communication Specialist for the National Institute for Occupational Safety and Health (NIOSH)
David L. Caruso is a Senior Member and President of the Greater Pittsburgh Chapter of STC. He works as a Health Communication Specialist for the National Institute for Occupational Safety and Health (NIOSH). Since 2012, he has been influential in the organization of the Communication Lead Team, which brings together leaders from across the institute to discuss communication issues and make decisions for the future of the NIOSH communication program. Most recently he was named Senior Health Communication Specialist and Coordinator for the NIOSH Oil and Gas Safety and Health Research Program.
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