Cognition Clash in the Internet of Things

A session at SXSW Interactive 2016

Sunday 13th March, 2016

12:30pm to 1:30pm (CST)

The IoT - Internet of Things (Ubiquity) is the next great opportunity for commerce to engage within the business enterprises and customer relationship. To many large enterprises the IoT is being sold as a way to avoid customer interactions completely by converting that interaction into a hidden payment activity. For enterprise who understand that won't work with customers there is no unified approach to safely managing mental load between physical interaction, mental interaction and digital interaction. This in turn creates the risk of cognitive clash with possible outcomes of corporate liability death, dismemberment, financial loss and the potential for trillion dollar lawsuits.

This cognitive landscape is inhabited by associated experiences that gel human behaviour and machine interfaces through, touch, mouse and keyboard. The usage of sight, voice and thought create new complexities and risks which have until recently been the subject of defence technologies, where clear outcomes and prescribed mental models exist. The diversification of these touch points and multi-point human logic models clash and derail human thinking patterns.

About the speakers

This person is speaking at this event.
Karl Smith

CEO Paradigm Interactions, IoT ecosystems

This person is speaking at this event.
Thom Heslop

Freelance Information User Experience Architect at KR User Experience bio from LinkedIn

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Time 12:30pm1:30pm CST

Date Sun 13th March 2016

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