Tuesday 8th November, 2016
2:45pm to 3:30pm
Inbound marketing connects your organization with potential customers through the process of creating SEO-focused content that is of maximum relevance and value to them. It's a crucial tool for cutting through the noise of today's marketing-saturated world, but the role of tech writers and the benefit of their content is one aspect that's often overlooked. This talk examines ways to increase the marketing power of the docs you already have, and to bridge the gap between tech and marketing content creation. Get your marketing and doc teams collaborating and the results can pull in potential customers, earn their trust, and drive business growth.
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