Digitalization Drives the Change from Product Information to Product Communication

A session at tcworld conference 2016

Tuesday 8th November, 2016

5:15pm to 6:00pm (CET)

Inspirational lecture: Digital development is creating more well-informed customers who place increasing demands on the customer experience. The information is also increasingly an integral part of the product. One can say that it is no longer about product information but about product communication. We offer the participants inspiration, an insight into digital development and reflections on why you should have the end user in focus.

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Time 5:15pm6:00pm CET

Date Tue 8th November 2016

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