Tuesday 8th November, 2016
11:15am to 12:00pm
Today, consumers' expectations shift faster than ever before. For global corporations, it means faster product releases, but also enhanced flexibility and responsiveness. In addition, consumers have come to expect relevant content at their fingertips in an instant. Technologies to deliver content are getting better with mobile and cloud platforms supporting the drive for content in realtime. However, technology is not enough and for organizations to meet the "Now means Now!" content trend, it is imperative to have lean continuous delivery models and to align all functions in the delivery chain, including content authoring and localization.
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