Thursday 10th November, 2016
11:15am to 12:00pm
Content developers are discovering that structured content has many benefits. Personalization has been a highlight, but that is only one way that structured content helps. We are just scratching the surface at understanding the many ways this plays out. One interesting benefit is better data, for our own use and sharing, and for better analytics. This session discusses some of the ways that structured content contributes to improving analytics and the resulting improvements that can come of it.
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