"Traveler, there is no path, the path is made by walking." - Antonio Machado.
Would you know how to design for a product/market that doesn’t even exist yet?
As new medium arises, its early adopters define its content, behavior and purpose, gathering inspiration from existing ones, shaping it and giving it its first push to start walking and evolve by itself. In the past, this was the case with press, radio, TV, and the internet. Today, this is what we experience with augmented reality (AR).
In this talk, we will walk through the experience of designing products for the AR space, and how we gathered inspiration to take the initial steps into the mass adoption of this new technology. From exploring new modes of communications, learning behavioral cues and figuring out the right kind of questions to ask, we’ll discuss some of the unique design challenges with this emerging technology.
UX Design Lead, Augmented Reality Platforms @Blippar. Previously with Google, Netflix, Samsung UX Innovation Lab; Adobe
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