The Un-Conference: 360° of Brand Strategy for a Changing World

Brand Leadership in the Age of Disruption: A Competitive-Learning Experience

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.

The relearning required for 21st century marketers is at the center of our 5th annual event designed around brand strategy.

For 50 marketers that are focused on action rather than reaction, The Blake Project and Branding Strategy Insider have designed a uniquely powerful experience for brand leadership in the age of disruption. We call it The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

It’s unlike any other conference you’ve attended before:

Everyone in the room is an expert and gains from the sum of the expertise in the room.
Our competitive learning format is fun, energized and impactful.
The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans.
The focus is on learning outcomes, not ticket sales.
Small is powerful, with only 50 marketers participating in hands on learning.

No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.

In May of 2017 we are focused on: Disruptive Marketing Trends, Building Emotional Connections, Encoding Brands In The Mind, Brand Storytelling, Brand Leadership, Digital Strategy, Customer Experience, B2B Brand Strategy and more.

6 speakers

  • Adam Kranitz Digital Brand Strategist, Brand Publishing Expert
  • Jerome Conlon Renowned brand management expert

Kick-off Mixer Day 1 from 7pm to 9pm Monday 1st May 2017

Day 1/Dinner as well Day 2 from 8am to 5pm Tuesday 2nd May 2017

Day 2 Day 3 from 8am to 5pm Wednesday 3rd May 2017

15 known attendees

  • nadeem muhammad bilal
  • ngwa eleanor chang
  • Younan George
  • Thompson Okoeka
  • Ana
  • Jane Copier
  • ✯ David Mitroff, Ph.D.
  • nganda eric pascal
  • Adeyemi Ademola
  • Derrick Daye
  • Kari Lywood Events
  • Brad VanAuken
  • Geoffrey Colon
  • Shane Skillen

13 people tracking this event

  • Eunice Nyandat
  • Gurleen Deol
  • Sheila Eugenio
  • Heather Cooan
  • Robert Todd Felton
  • nawaf
  • Adekemi Comfort Oluyemi
  • Kimberly Arakelian
  • Cynan Clucas
  • QuallsBenson
  • Sandy Scott
  • Kelley Clark

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  • Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity
  • The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
  • Neuromarketing in Action: How to Talk and Sell to the Brain

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