Keynote Presentation: Setting up your analytics department – A roadmap
- Building a business case – Communicating the value of your analytics team to the business – getting them to understand the investment and the difference your function can make to the business given the right support.
- Establishing remit and avoiding territorial conflict – Examining the overlap with internal functions and other C-Level positions, where is the ideal location for analytics within an organization?
- Business engagement – Discussing the importance of having internal evangelists as well as a business partners that understand the capabilities of the data and insights. Creating an active feedback loop with your business.
- You can’t marry your tech partner, you have to date them! – Discussing the importance of involving the IT department in your activities. What strategies can you employ to encourage and foster harmonious working relationships with internal customers and stakeholders.
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