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Compassionate Content and UX

A session at IA Summit 2017

Thursday 23rd March, 2017

8:30am to 12:30pm (PST)

We all want products that are pleasurable to use. But the best user experiences don’t begin with quirky copy and chatty bots. In fact, that’s where many go wrong—from Siri making jokes when users ask about rape to Facebook’s “Year in Review" forcing users to relive traumatic moments. Blunders like these might seem extreme, but they happen all too easily whenever design teams don’t think, “what’s the worst that could happen?”

That’s what this workshop will help you do. We’ll look at the assumptions and biases we all build into our work, and practice subverting them. As a result, we’ll be able to vet our design and content decisions against a broader range of people and situations, and make clearer, more compassionate choices at every step of the process.

Takeaways:
• How to recognize biases and assumptions in your design vision
• Principles for designing experiences that are memorable, welcoming, and inclusive
• Techniques for identifying (and fixing!) trouble spots in key interactions, such as onboarding, forms, and carts
• How to write copy that stands up to real-life stressors

About the speaker

This person is speaking at this event.
Sara Wachter-Boettcher

Content strategist. Feminist. Author, Content Everywhere. Co-author, Design for Real Life.

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IA Summit 2017

Canada Canada, Vancouver

22nd26th March 2017

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When

Time 8:30am12:30pm PST

Date Thu 23rd March 2017

Short URL

lanyrd.com/sfpwmt

Official session page

sched.co/90Hj

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Books by speaker

  • Content Everywhere

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