Concept, Create and Sell!

A session at Generate New York 2017

Thursday 27th April, 2017

10:00am to 5:00pm (EST)

Idea generation and the selling of the idea is not just something reserved for mythical Creative Directors –– all creative thinkers have the ability to do this well. In this workshop hosted by Anton & Irene, you’ll learn how to quickly come up with a concept and solution to a client brief and create a convincing presentation that sells your idea either to your internal team or the client within just a couple of hours.

Where most digital agencies spend days, sometimes weeks crafting ideas and generating designs, Anton & Irene believe that the pressure of time gets the creative juices flowing and will make you come up with solutions you would never have considered had you been given more time to reflect.

Heavy emphasis will be placed on creating key designs that will communicate the project’s core features and user experience to the internal team, the client, and the users. You’ll learn how to sell your idea, make a convincing argument, tell a compelling story, and present effectively in front of a large group of stakeholders.

Who is the workshop for?

This workshop is for any person within any department in digital design — designers, UX designers, project managers, copywriters, content strategists, developers, programmers etc. are welcome!

*Please bring your laptop to this workshop*

About the speaker

This person is speaking at this event.
Irene Pereyra

Global Director of UX and Strategy bio from LinkedIn

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Time 10:00am5:00pm EST

Date Thu 27th April 2017

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