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ProductCamp Boston 2017 Sessions schedule

Saturday 10th June 2017

  • 702 - ProductCamp Career Fair

    Grab lunch and then join us for our lunchtime career fair. The career fair will run from 12 noon to 1:40 pm (subject to change).

    LOOKING FOR A NEW JOB?

    Meet hiring managers and others from companies looking to hire product management and product marketing pros like you. Bring your resume and get ready to share a quick overview of your background with a hiring manager. If there is someone waiting behind you, please limit conversations to 2 minutes so everyone can meet as many companies as possible. You can arrange an in-depth follow up after ProductCamp.

    ARE YOU HIRING?

    Whether you have one job or 10 jobs to fill, we invite you to participate in the career fair. ANY COMPANY MAY PARTICIPATE but we ask that hiring employers register for a $50 fee. If you are interested, please visit the career fair company page to learn more about the career fair, register to attend, and complete the signup form here:
    http://productcampboston.org/201...

    Learn more and see a list of hiring companies once available:
    http://productcampboston.org/201...

    At 12:00pm to 1:40pm, Saturday 10th June

    In Lesley University

  • 101 - The Product Manager Apprenticeship

    by Roberto Machado

    We have seen an increasing number of apprenticeship programs appearing. However, they mostly focus on Design and Development. At Subvisual we have created our program years back, and it has been a success. However, being a small team, that wants to stay small, when we faced the need to have more people in the team with Product Management skills we had to face the question: should we hire product managers or update our skills? We went to the last and added to our apprenticeship program a track for Product Management. In this session, I want to go over how we did it and show the results of our first batch.

    On Saturday 10th June

    In Lesley University

  • 103 - Understanding Technical Debt

    by Andrea Goulet

    Technical debt gets accrued when you move fast and break things, which is awesome in the early stages of a startup. Left unchecked, technical debt can slow a development team to a grinding halt, frustrating founders and product owners. In this session, we'll demystify technical debt. You'll leave with a good understanding of what it is, when to accrue it, and how to pay it down.

    On Saturday 10th June

    In Lesley University

  • 104 - Healthcare + Product

    by Sherman Leung and Emory Griffith

    Healthcare organizations consistently land at the top of the list of Boston’s largest employers. Healthtech is a fast-growing sector that presents opportunities for innovative business models and products as well as many unique challenges.

    This session is meant for product-oriented entrepreneurs and product managers who want to learn more about the intersection of healthcare and product - the unique challenges of building products in healthcare, and strategies for success. We will present our points of view as healthtech PMs and facilitate a discussion to swap insights and learnings from across Boston and different industries to help support the growth and development of products in a space that desperately needs them.

    On Saturday 10th June

    In Lesley University

  • 105 - Advanced A-B Testing: Making Decisions With Data

    by Anthony Rindone

    You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze the your testing or project portfolio? Are there errors you may be making, but you don't even know it?

    On Saturday 10th June

    In Lesley University

  • 106 - User Research 101 - How To Run A "Beta" Program And User-Testing Scenarios

    by Anthony Rindone

    "When we put our love and sweat into a product, it's normal to feel a mix of trepidation and excitement when releasing to users for the first time. And sometimes, this leads us to encounter a number of pot-holes: confirmation bias, leading questions in user-testing sessions, lack of adaptability, among others.

    We'll focus on 5 strategies to help guide your user research during a beta launch, from experiment design + data collection to empathetic listening."

    On Saturday 10th June

    In Lesley University

  • 107 - The New Org Structure For B2B Product Management

    by John Mansour

    Senior executives are finally realizing that the jack-of-all-trades, one-size-fits-all product manager doesn't work. Learn how they're restructuring product management to deliver more strategic value and better align the organization with the market. Real-world case studies.

    On Saturday 10th June

    In Lesley University

  • 108 - Agile Product Development At Scale

    by Brandon Stauber

    Agile is a great tool for product development, but delivering agile at scale can be a challenge. This session will explore strategies associated with delivering effective agile methodologies at scale.

    On Saturday 10th June

    In Lesley University

  • 110 - Storytelling With Data: How To Quantify And Visualize The Value Of Your Unique Differentiation.

    by Roberto Rivera

    A data-driven approach to becoming a stronger storyteller by measuring, visualizing and communicating how your solutions deliver superior customer value vs. competing alternatives

    On Saturday 10th June

    In Lesley University

  • 111 - Customer Value: How To Identify And Communicate Value For B2B Products

    by Ed Arnold

    Research shows that companies that successfully position and execute on value are significantly more profitable than their peers. This session will give you the basics of a widely-used technique called Economic Value Estimation. It will also give tips for how to quantify "intangibles" like brand reputation. Participants will receive reference materials. Time permitting, there will be a Q & A discussion about participants' product situations. NOTE: This session is geared for B2B product markets.

    On Saturday 10th June

    In Lesley University

  • 112 - A Better Way To Build Products: The Burndown Framework

    by Matt Bilotti

    "No matter how talented your PMs and engineers are, it seems every software company is still plagued by the following...

    1 - Shipping things too quickly and cutting corners, causing longer-term issues (quick ship releases)
    2 - Not shipping fast enough and frustrating sales, success, marketing, support, etc. (big bang releases)
    3 - Not enough transparency into what the product team is building. Stakeholders feel out of the loop or unclear on exactly what’s coming or being worked on

    4 - A never-ending game of prioritization and shifting priorities.

    If you're like us, then no matter what you've tried, these challenges still linger over your team. But if you're being honest with yourself, you know your team can achieve more.

    That's how we felt back in 2009 at Performable, when we first discovered the principles of Burndown. Then when Performable was acquired in 2011, we got the opportunity to battle-test those principles at HubSpot. Now, at Drift, we’re perfecting the principles of Burndown and codifying them.

    Since implementing the Burndown framework at Drift, we’ve seen a 5x increase in revenue - far more growth than we ever thought our team could achieve."

    On Saturday 10th June

    In Lesley University

  • 113 - Everything I Did Wrong As A Product Manager And How You Can Avoid Them

    Case studies tend to focus a lot on what went right. I'm not too proud -- I'll admit I made (and make) mistakes all the time. This session will talk about some of them and then we'll have a group discussion on how to avoid those mistakes and how to fix them if you couldn't avoid them.

    On Saturday 10th June

    In Lesley University

  • 114 - 20 Product Prioritization Frameworks

    by Mukund Seshadri

    How do you prioritize features? Do you come up with a new framework every time? Gut feel? This session will provide an overview of 20 well known feature prioritization frameworks and discuss which one is most appropriate for your situation.

    On Saturday 10th June

    In Lesley University

  • 115 - It's Not You, It's Your Hat!

    by Bill Allen

    "Marketing doesn't know what they want." "Engineering takes too long." Many such classic complaints are often more about organizational roles than about you or other specific people. In this session, you'll learn a simple visual framework that will illustrate inherent tensions in product development, help you work better with other functional groups, and build your credibility throughout your organization.

    On Saturday 10th June

    In Lesley University

  • 116 - Machine Learning For Product Managers

    by Mukund Seshadri

    A very high level brief overview of the different types of Machine Learning strategies and what Product Managers need to know about incorporating ML into their Products.

    On Saturday 10th June

    In Lesley University

  • 117 - Three Meetings That Changed Everything

    by Jonathan Kim

    Learn how to align your team around shipping with these simple process changes. These three meetings will give your team meaningful deadlines, collaborative planning and frequent feedback loops.

    On Saturday 10th June

    In Lesley University

  • 118 - Making Good Products Great With Data And Analytics

    by David Mathias

    No matter what your product, data & analytics matter. In fact, data can become the product or a side product to your existing product. Data & analytics are not just something handled by a product manager or a data scientist but rather it is a team dynamic and, to get the chemistry right, takes the right group of people. Come to this session to learn about where to start in this data & analytics journey or, if you’re already on this journey, tips on making it more successful so your good product can become great with data & analytics.

    On Saturday 10th June

    In Lesley University

  • 119 - Top 10 Tips For A Rockin' Product Management LinkedIn Profile

    by Mira Wooten

    Mira Wooten, Head of Recruiting at the 280 Group, will present her top 10 tips for Product Management/Marketing LinkedIn Profiles. Whether you're looking for a new job, colleagues to network with, or candidates to join your team, your LinkedIn profile is the first stop. Bring your questions as this is always a very interactive discussion.

    On Saturday 10th June

    In Lesley University

  • 122 - Getting Executive Buy In of You

    by Steve Gaylor

    Product managers face all kinds of challenges building products that solve big needs for their customers. But what happens when it's not the building of the product that’s the hard part -- but instead, it's your team? How can you help others understand the critical role that the product team should play, what you should be held accountable for (and what you shouldn’t) and what you need to create successful products. Join us as Steve Gaylor, who has sat on both sides of this equation before joining Pragmatic Marketing as instructor, walks us through how to have these critical conversations with our executive teams.

    On Saturday 10th June

    In Lesley University

  • 123 - Is Work/Life Balance Possible?

    by Peter Colgan

    Spoiler alert: “Work/Life Balance” may be the wrong goal! The right goal probably looks more like “well-being,” “satisfaction,” and “peace.” Join this session to give yourself some time for thought about what really matters to you, how that relates to your professional life, and how to use this awareness to create the professional success you want while staying on the path to a fulfilled life.

    On Saturday 10th June

    In Lesley University

  • 126 - You Are *NOT* The CEO Of Your Product - how to get things done via influence rather than authority

    by Shobhit Chugh and Will Eisner

    "Product managers, have you been told that are the ""mini CEO"" of your product? Guess what - you are not! But you are the leader, the champion, and the chief influencer of your product. By embracing these roles, you can get a lot more done with a lot less pushback.

    Shobhit and Will are two seasoned product managers who have learned to deliver great products in organizations big and small using influence. Join them as they discuss powerful tools every PM should have in their bag including:

    • Strategies for building trust with your team and across the organization
    • Understanding and aligning incentives
    • Asking for help appropriately when you hit a wall
    • And more

    With these tools in hand, you still won’t be a “mini-CEO” but you’ll be a full-size product influencer.

    Note: credit to Martin Eriksson’s recent essay for topic inspiration (http://www.mindtheproduct.com/20...) "

    On Saturday 10th June

    In Lesley University

  • 127 - Product Manager - Growth: A New Role With A Sole Focus On Growth”

    by Anuj Adhiya

    "Companies are under more pressure than ever to launch new products and grow them fast. Building a team that is focused on growth is a new challenge and the Product Manager of Growth plays a key role in driving results.

    This session will introduce you to:
    1) A framework for identifying growth opportunities
    2) A process for evaluating and prioritizing growth initiatives
    3) Overcoming challenges growth teams face"

    On Saturday 10th June

    In Lesley University

  • 128 - Optimizing The "Aha Moment" For Your Product

    by Anuj Adhiya

    "If you don't deliver on a magical first experience to your users, they are simply not going to come back. That magical first experience is all about demonstrating the value your product provides. So how do you stack the odds in a way that users will have their ""aha moment"" the first time?

    This talk will provide you with an actionable framework for thinking about tactics to deliver on the promise of how your product makes their lives better."

    On Saturday 10th June

    In Lesley University

  • 129 - Create Your Product Adventure: My Personal Journey Of Developing Software Tools For Product Managers

    by Steve Johnson

    In this session, author Steve Johnson shares his new experience managing a product after 20+ years of product management consulting. He introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

    On Saturday 10th June

    In Lesley University

  • 134 - One Word That Will Revolutionize Your Roadmap

    by Bruce McCarthy

    There is one element missing from most product roadmaps that would, if done correctly, align your stakeholders, ensure your budget, rally your team, inspire your salespeople, and help retain your customers. That missing element is the simple word, “why.” If you get that right, everything else falls into place. And yet, most roadmaps skip past the why and jump right to the “what.”

    Veteran product person, Bruce McCarthy, will delve into why companies fail to utter this word when it's needed most. He'll also show you how use this word to make your roadmap orders of magnitude better at communicating value to those who most need to know. Bruce will draw on examples from the dozens of interviews that went into his book “Product Roadmapping” (due out from O’Reilly in July), and maybe, just maybe, he’ll have a few advance copies to give away.

    On Saturday 10th June

    In Lesley University

  • 138 - Building Your Product Management Career

    by Gopal Shenoy

    Product managers spend a lot of time building and managing their company's products. But how much time do you actually spend building the only product you have full control of - "You"? Come learn what has worked for me and what has not from my 20+ years of building my product management career and mentoring my product management teams and also other aspiring product managers.

    On Saturday 10th June

    In Lesley University

  • 139 - Writing User Stories: It's Not As Difficult As You Think

    by Dave Todaro

    We used to write hundreds of pages of software documentation spelling out every detail of the system to be built. Every business domain object. Every property. Every screen.
    "The system shall do this..." and "The system shall do that..."
    They were works of art.
    The only problem? No one ever read them.
    Today the foundation of the agile process is user stories, a lightweight technique to rapidly capture business requirements that gets the team on-vision and successfully deliver on stakeholder needs.
    In this session, software engineering expert Dave Todaro will walk you step-by-step through the process of creating and managing user stories, both before a project begins as well as when the project is underway.
    Learning Objectives
    * Learn how to write an effective user story title and what three parts of the title you should always include.
    * Understand how user stories are different and more effective than traditional software requirements specifications.
    * Learn techniques to handle non-functional requirements, technical constraints, and business domain modeling in the user story world.

    On Saturday 10th June

    In Lesley University

  • 140 - Agile Estimating And Planning

    by Dave Todaro

    Software engineering management expert Dave Todaro walks you step-by-step through agile estimating techniques you can use to understand the size of your project and how long it will take. You and your team will quickly come up with accurate estimates and you’ll be able to forecast completion dates based on how fast the team is moving. You’ll learn how to deal with changes in scope and priority while always being able to tell management, “This is when we’ll be done.”

    Description
    Have you ever been asked, "How long do you think this will take?" or "When will this be done?"
    You're not alone. Estimating software projects is very challenging, especially when faced with evolving business requirements, a hallmark the Agile process.
    In this session, software engineering management expert Dave Todaro will walk you step-by-step through agile estimating techniques you can use to understand the size of your project and how long it will take. You and your team will quickly come up with accurate estimates and you’ll be able to forecast completion dates based on how fast the team is moving.
    You’ll learn how to deal with changes in scope and priority while always being able to tell management, “This is when we’ll be done.”

    Learning Objectives
    * Understand how user stories, story points, planning poker, and velocity work together to provide predictable schedule estimates.
    * Learn techniques you can immediately apply to your projects to estimate how fast your team will go, both before they start and as they're getting ramped up.
    * Learn about the cone of uncertainty and how to apply its concepts to present a larger range of estimated completion timeframes early in the project, and narrow that range as the project continues.

    On Saturday 10th June

    In Lesley University

  • 141 - Overcoming The #1 Problem Facing Product Managers

    by Christian Bonilla

    Product managers overwhelmingly reported to use that not having time for strategy or proper market validation as their #1 problem. As product managers it’s our job to make sure we're building the right product, but many (possibly a majority) of us don’t think we’re doing that. We'll discuss the root causes of the problem and how PMs can enforce market validation in their organizations when prioritizing new features and products in the roadmap.

    On Saturday 10th June

    In Lesley University

  • 143 - Grace Under Fire - Maintaining Your Personal Power In Stressful Situations

    by Kelle Sparta

    Learn how to maintain your personal power in stressful situations. Get the details on how to claim and maintain your power as well as looking out for what challenges it. You'll learn what to do when you get thrown off balance in stressful situations and the paths to take to reduce the frequency with which that happens. This is a must-attend event for anyone dealing with people in positions of power.

    On Saturday 10th June

    In Lesley University