210 - Understanding Customer Needs: What You're Doing Wrong and How To Fix It

A session at ProductCamp Boston 2017 Sessions

Understanding customer needs is one of the most important responsibilities of product management. Product managers are told to "get out of the office" and "spend time with customers," which are admirable ideas, but too often this doesn't actually result in good understanding of customers. Even with the best of intentions this may lead to incomplete understanding or even completely wrong conclusions.

At SiriusDecisions, we've done a lot of work to understand how product teams *should* be understanding their customers and have developed best practices to ensure that our clients can get the insight into the market that they need.

In this session, we'll share some of the common mistakes that product teams make when trying to get a better understanding of customers and provide tips on how to avoid mistakes and do customer research right.

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Jeff Lash

Passionate about making product managers great & helping #b2b companies succeed. Cover #prodmgmt & #prodmktg at @SiriusDecisions. Tweet/link ≠ endorsement.

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Date Sat 10th June 2017

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