Research & Development [R&D] is a limiting definition as to what needs to be undertaken to create great products.
It's time to redefine the work and the system underpinning product creation to build better outcomes. It's time to stop being constrained by the traditional R&D terminology and to focus on new core attributes to energize the product creation process. The new RnD is to Reimagine and Deploy.
Reimagine, Research, Innovate, Iteration, Develop and Deploy. The new framework of RnD for the Experience Era.
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