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by Jay Kreibich
Protocol Buffers are a data encoding format made popular by Google for use in Web APIs. Google developed Protobufs as an alternative to JSON and XML-style data encoding. The Protobuf format can be encoded and decoded much faster using less memory than traditional text-based formats. The resulting encoding is also much more compact. Protobufs are designed to work hand-in-hand with JSON, allowing existing JSON-based APIs to be upgraded with relative ease. This session will provide an overview of how Protobufs work, the development process in using them, and some high level examples of how to develop APIs that utilize them.
Having an idea and having a team is just the start of the process; this session will investigate the vital role that empathy plays in creating user-centered, engaging interfaces, products, and communities. We will explore a variety of exercises and activities targeted at understanding yourself, understanding your team, and gaining a real understanding of your audience and product. Stop making things, and start making useful, valuable solutions that people love. Help your team connect and collaborate beyond a superficial level, turning your process into an efficient, shipping pipeline.
Many businesses employ either email marketing, social media marketing, or a combination of both. However, many arenâ€™t fully integrating the two together. By integrating your email and social strategies together, you can improve your brandâ€™s reach while adding leads to your sales funnel and to your loyal tribe.
So how do you get there?
We're going to show you. We will discuss effective techniques, insights, and best practices into how to use the power of email marketing and social media to engage with customers and build your brand.
In this session, you'll learn:
Tests are a good baseline for defining the behavior of a program, but for complicated programs, are tests enough? Software is mission critical. It's increasingly the backbone of businesses and new applications like automated driving and connected devices increase the surface area of risk for changing software.
Part experience report, refactoring discussion, and workshop, this talk will also explore safe refactoring techniques at companies like Trello and GitHub. It will also introduce Scientist, a Node.js library for creating and running experiments between old and new pieces of code. Scientist makes it easy to refactor critical code paths with confidence. It safely exposes refactorings to actual production interactions and measures potential mismatches.
by Tyler Edwards
In the past, web designers would begin a project by designing a series of pixel-perfect mockups for project leaders and stakeholders to approve before moving forward. Today, our need to create responsive websites has transformed the design process entirely. Web design is no longer static and singular but fluid and modular. Yet the expectations of many project leaders and stakeholders have remained the same. This session will help change the way you evaluate and approach web design projects in the responsive era. What does â€œgoodâ€ responsive design look like, what does it require, and how can you engage in the process to achieve the best results?
by Jennifer Shike and Stephanie Henry
There's a lot of noise about the environment, food, families, agriculture, health, and finances on social media these days. In the College of ACES, we have the research to answer many of the questions posed on social media. But how could we get the facts out to the people and engage them in a true conversation rooted in science? Last fall, our dean charged us to find new ways to participate in conversations on social media about these big topics. But there was a catch: we had a $0 budget.
Our solution: #askACES. #askACES is a program designed to educate the public about "hot topics" through regularly scheduled live Twitter chats with a College of ACES scientist. We have expanded this chat with a follow-up podcast with the featured scientist to break down the topic even more. The podcasts are distributed through Facebook and Twitter in addition to our website. Each of our chats follow a similar format and marketing plan to help us achieve a solid brand and to maintain consistency. Join us to learn more about this idea that has helped us increase engagement and awareness of ACES research on social media. We'll share the ups and downs we've discovered along the way, too!
by Eric Barnard
by Bryan Jonker
Preventing your website from decaying or spiraling out of control is a full-time job. In this presentation, Digital Strategist Toni Bird and Web Manager Jenny Vance-Hutchinson will provide a full roadmap from setting yourself up for success with a smart content strategy and information architecture to building a comprehensive governance structure that ensures that your website thrives and continues to evolve.
by Mark Lassoff
It's a problem as old as the web.
In a visual medium many sites, mobile apps and other digital presentations suffer from a giant case of ugly.
Many of the original web "designers" were programmers who produced ugly content because they didn't understand the basic rules of visual design.
You may not be a graphic designer, but, if you work in a visual space visual literacy is important. In about an hour, you'll learn a dozen tips, tricks and techniques that will improve your presentation layer 100%. From typography to layout, you'll be the developer who doesn't "make it ugly."
Everyone's talking about the importance of short, effective, and accessible video for social media, but who has the time, equipment, or expertise? You don't have to be a professional videographer (or buy a ton of expensive equipment) to showcase your best content via video. Our presentation will share best practices, planning strategies, and economic equipment purchases for videos on platforms like Facebook (and Facebook Live), Instagram, Snapchat, and Periscope. We'll share ideas on how to elevate your production value just enough to make videos engaging and shareable, while fitting it within your time, budget, and sanity constraints.
by Ron Bronson
Content is the most important and often, the last thing anybody focuses on during any website transition. In this talk, we'll explore frameworks for effectively managing the in-between parts of website redesigns by exploring successful models for planning and executing content migrations for new or existing digital properties.
A good app design is more than just modifying Bootstrap and clever usage of Font Awesome—it starts with a solid understanding of your users. This session will walk through lightweight and collaborative UX techniques that you can use in your development process to better understand your users and their workflows. You'll learn how user experience goes beyond UI design and discuss real world examples of how knowing your users can put your application ahead of the pack. You'll leave this session with techniques that you can apply to your current team without the need for complicated software or a complete shift in your corporate culture.
We are going to build two interesting React Components together. The first one is a Tabs Component and the second is a Real Time Filter Component. The main idea of this live coding is to "think the React way."
SVG is more than just an image format. It's a solution that solves many problems with today's rapidly growing web, especially in responsive design. SVG also contains many features to enhance the user's experience: accessibility, resolution independence, and interactivity. We'll see why we should use SVG, how to style SVG using CSS, how to animate SVG to bring the web to life, and much more.
With the growing technology for voice in smartphone with Siri, Ok Google, S Voice, and personal assistant devices like Amazon Echo and Ivee, voice is becoming a key experience for users to interact with any product. Despite the growing technology, users still struggle using voice on these devices due to multiple reasons, including being unsure what to say or how to say it.
On a GUI, affordances are clear and users can relate to success, error, and processing everything, but voice is invisible. How can we communicate to users through voice? How can we extend help? How can voice UX become the next personal assistant? In my session, I will talk about how can we design for voice user experience, which solves for all the above problems. I will also present some best practices while we design for voice.
by Md Khan
One of the greatest challenges universities face is determining how website behavior ultimately reflects the goals of the institution. Staff knows analytics can be powerful, but they struggle to determine the most important metrics for their department, especially with limited time and training. This case study shows how the core values of a university can be codified and turned into meaningful metrics, then used to create real online success metrics. This talk is especially valuable for: reframing the way to think about analytics organizationally; developing a language for metrics that is not chained to traditional marketing or sales metrics that typically are used when talking about analytics; and generating ideas for introducing web analytics into your organization.
Musicals tell stories of some sort of journey, typically a tale of overcoming some type of adversity, with plot twists, occasional heartbreak, and humor. And isn't that what a web project is?
We'll give an overview with a soundtrack—a soundtrack of how to manage a website design and development project from contracting to post-launch. We'll share tools and spreadsheets, how to work with clients, and how project managers overcome the odds to navigate it all towards a fantastic product at the end. It's going to be informative, and at times, very musical.
This session is not technical, and is for both beginning and advanced project managers alike. Knowledge of popular Broadway musicals is helpful, though not required.
by Shay Howe
There are many different ways to get into product leadership, and as a designer, you are better suited than most. You have a knack for details, problem solving, and organization. And those skills, believe it or not, make you better suited to get your start in product leadership than many other career paths.
Over the course of his career, Shay has been a designer, front-end engineer, and now, most recently, a product leader. He's ready to demystify what it takes to become a product leader, share the steps he took, and provide advice so that you too may jump into product.
It's not a journey without it's struggles, but it's ripe with opportunity and enjoyment!
5th–7th April 2017