#askACES: A No-Budget Solution to Sharing Research on Social Media

A session at University of Illinois Web Conference

  • Stephanie Henry

Thursday 6th April, 2017

11:00am to 12:00pm (CST)

There's a lot of noise about the environment, food, families, agriculture, health, and finances on social media these days. In the College of ACES, we have the research to answer many of the questions posed on social media. But how could we get the facts out to the people and engage them in a true conversation rooted in science? Last fall, our dean charged us to find new ways to participate in conversations on social media about these big topics. But there was a catch: we had a $0 budget.

Our solution: #askACES. #askACES is a program designed to educate the public about "hot topics" through regularly scheduled live Twitter chats with a College of ACES scientist. We have expanded this chat with a follow-up podcast with the featured scientist to break down the topic even more. The podcasts are distributed through Facebook and Twitter in addition to our website. Each of our chats follow a similar format and marketing plan to help us achieve a solid brand and to maintain consistency. Join us to learn more about this idea that has helped us increase engagement and awareness of ACES research on social media. We'll share the ups and downs we've discovered along the way, too!

About the speakers

This person is speaking at this event.
Jennifer Shike
This person is speaking at this event.
Stephanie Henry

Media Specialist, College of ACES

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Time 11:00am12:00pm CST

Date Thu 6th April 2017

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