Thursday 6th April, 2017
2:45pm to 3:45pm
One of the greatest challenges universities face is determining how website behavior ultimately reflects the goals of the institution. Staff knows analytics can be powerful, but they struggle to determine the most important metrics for their department, especially with limited time and training. This case study shows how the core values of a university can be codified and turned into meaningful metrics, then used to create real online success metrics. This talk is especially valuable for: reframing the way to think about analytics organizationally; developing a language for metrics that is not chained to traditional marketing or sales metrics that typically are used when talking about analytics; and generating ideas for introducing web analytics into your organization.
Endlessly curious business and web analyst, swimming in the deep sea of Information Architecture, http://understandinggroup.com bio from Twitter
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