Friday 7th April, 2017
9:45am to 10:45am
Social media managers need to reuse and recycle content in order to reach audiences missed due to information overload. The presentation is directed at three audiences: content producers, website managers, and operators with specific advice for each group in order for companies and organizations to become more successful in online ventures. In this presentation, I layout the strategies that successful online writers employ to reach overlooked or missed audiences. These strategies include: strategic use of comment functions, rewriting content for search engines, and revising articles based on venue. These strategies are based on a 32-person study of internet writers who actively consider their participatory audiences.
Faculty at University of Illinois, U-C. Digital rhetorician. I study participatory audiences, online comments, interface/templates, design, and new/old media. bio from Twitter
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