I've Got This Stack of Papers: The Case for Ethnographic User Experience Practices

A session at University of Illinois Web Conference

  • Matthew Del Fiacco
  • Kevin Beck

Friday 7th April, 2017

11:00am to 12:00pm (CST)

As the definition of digital is rapidly changing to encompass a network of activity and connectivity, many businesses are looking for new ways to integrate into the activities of everyday life. Many solutions are designed from behind the screen, out of context of the communities the technology is meant to serve and without input from target users.

Through the lens of field work with financial representatives regarding a customer relationship management system, our hope is to demonstrate how radial concepts surrounding the prototype of ethnography shape the ways in which teams work with users, and how ethnographic work defines the role of user advocate.

About the speakers

This person is speaking at this event.
Matthew Del Fiacco

UX Analyst, COUNTRY Financial

This person is speaking at this event.
Kevin Beck

Lead User Experience Analyst, COUNTRY Financial

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Time 11:00am12:00pm CST

Date Fri 7th April 2017

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