Emotional Intelligence in Design

A session at University of Illinois Web Conference

Friday 7th April, 2017

1:15pm to 2:15pm (CST)

Recent discoveries in neuroplasticity of the brain give marketers more insight into the motivations of consumers and how Emotional Intelligence (EQ) influences our decisions. Neuroplasticity of the brain gives us new opportunities to create an engaging brand that connects with people on a deeper level. We must see the world from other perspectives and understand the key feelings supporting consumers' choices. Brand building means engaging users from the point of their worldview. In this talk, learn how Anticipatory Design considers EQ into the design of websites and digital advertising.

About the speakers

This person is speaking at this event.
Christina Aldan

Speaker, Trainer, Consultant

This person is speaking at this event.
Manny Patrick

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Time 1:15pm2:15pm CST

Date Fri 7th April 2017

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