Friday 7th April, 2017
1:15pm to 2:15pm
Recent discoveries in neuroplasticity of the brain give marketers more insight into the motivations of consumers and how Emotional Intelligence (EQ) influences our decisions. Neuroplasticity of the brain gives us new opportunities to create an engaging brand that connects with people on a deeper level. We must see the world from other perspectives and understand the key feelings supporting consumers' choices. Brand building means engaging users from the point of their worldview. In this talk, learn how Anticipatory Design considers EQ into the design of websites and digital advertising.
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