To Bot or Not to Bot: Using dramaturgy to connect Research with Development

A session at Design Research - 2 new approaches

Tuesday 14th February, 2017

7:20pm to 8:00pm (GMT)

*Ever been told you have 1 day to consolidate all existing research at the start of a new project?
*Ever questioned the way research was pulled together to form the basis for a design decision?
*Ever tried to marry qualitative research with big data?

A framework is proposed that draws on dramatic theory to tackles issues like personas, combine experience research with big data and esign more customised value propositions.

dramaturgy noun The theory and practice of dramatic composition.

About the speaker

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Mark McElhaw

Digital alchemist, wordvert and lover of umbrellas.

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Time 7:20pm8:00pm GMT

Date Tue 14th February 2017

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