Tuesday 14th February, 2017
8:20pm to 8:50pm
In principle, Behavioural Research is an immensely powerful tool for creating better products, providing deep insights that help us design around the many factors that influence our choices, habits and loyalties.
In practice, it’s a nightmare, riddled with complexity that prevents it being found, read and applied.
This isn’t good enough. Might there be a better way to facilitate its use in practical, non-academic contexts? Jerome will discuss a possible solution that could further the reach of behavioural research and help create much better products as a result.
Jerome is Founder of Coglode, which aims to communicate behavioural research to a wider business and design audience. Prior to this, he spent ten years as Co-Founder and Chief Design Officer at ribot, an multi-award-winning agency which works with Google, Channel Four, Tesco and Intel on ground-breaking digital products.
The other co-founder of Ribot. Does puns and runs in spare time. bio from Twitter
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