Too Dry; Didn’t Apply: Redesigning Behavioural Research for Practical Use

A session at Design Research - 2 new approaches

Tuesday 14th February, 2017

8:20pm to 8:50pm (GMT)

In principle, Behavioural Research is an immensely powerful tool for creating better products, providing deep insights that help us design around the many factors that influence our choices, habits and loyalties.

In practice, it’s a nightmare, riddled with complexity that prevents it being found, read and applied.

This isn’t good enough. Might there be a better way to facilitate its use in practical, non-academic contexts? Jerome will discuss a possible solution that could further the reach of behavioural research and help create much better products as a result.

Jerome is Founder of Coglode, which aims to communicate behavioural research to a wider business and design audience. Prior to this, he spent ten years as Co-Founder and Chief Design Officer at ribot, an multi-award-winning agency which works with Google, Channel Four, Tesco and Intel on ground-breaking digital products.

About the speaker

This person is speaking at this event.
Jerome Ribot

The other co-founder of Ribot. Does puns and runs in spare time. bio from Twitter

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Time 8:20pm8:50pm GMT

Date Tue 14th February 2017

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