Let’s talk about strategy: what it is, why it matters and how to do it well

A session at UX Bristol

Friday 14th July, 2017

1:30pm to 2:30pm (GMT)

Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on.

Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.

Using real-world examples of successful discovery and strategy projects, we’ll explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy. We’ll look at how you can be “more strategic” in your own work, identifying strategic opportunities, and getting the support you need to translate ideas into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.

This will be an interactive session, so come prepared to share your strategy challenges and – if you’re already “doing strategy” – your own tricks and tips. Topics we’ll aim to explore together are:

• the difference between vision, strategy and tactics
• how to hit the ‘goldilocks point’ with strategy: not so visionary you fail the “yeah right” test, not so mundane you fail the “so what?” test
• the benefits of ‘good strategy’ and why its essential to becoming “agile”
• how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action
• how to present findings and recommendations for maximum stakeholder impact

You should be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy.

About the speaker

This person is speaking at this event.
Sophie Dennis

Content & UX strategy consulting. Digital product management and leadership. Little-l-lean and little-a-agile. Running @digpenSW conference with @andycayenne bio from Twitter

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Time 1:30pm2:30pm GMT

Date Fri 14th July 2017

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