Thursday 1st June, 2017
9:30am to 10:15am
Data ownership will be of the most important digital trends in 2017. Everyone who operates a website and app needs to think about the value generated by their digital data, and about the costs of giving their data to acquisition channels like Google and Facebook. Finding innovative ways to leverage your CRM data to deliver tailored campaigns to the relevant user groups can greatly reduce acquisition costs – while still maintaining ownership of your data.
Christian Sauer founded Webtrekk in 2004 alongside co-founder, 2000 co-founded KinderCampus AG
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