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What’s the point of IA?

A session at World IA Day Bristol 2017

Saturday 18th February, 2017

10:30am to 11:00am (GMT)

How do you make sure that you’re being useful? How do you move IA out of theory, into having the necessary and practical impact in projects and on the whole of the user experience, as it should? How do you design and build information architecture in a world of MVPs and larger, complex interconnected systems? What's the point of information architecture?

We’ll tell you. Dan will show you a framework for planning, developing, describing and deciding on how an IA can be most valuable across different stages of a project, product or systems evolution. Charlotte will share a practical case study for how you can incorporate the theory into your practice.

About Dan Ramsden

As Creative Director for UX architecture (UXA) at the BBC, Dan leads a team of IA specialists. He’s responsible for defining the professional practice of UXA at the BBC and ensuring that the organisation is creating information architecture that delivers the best possible experiences to its editors and audiences. Dan has previously worked for agencies and ran a theatre company. He now designs labels, vocabularies, URLs, navigation, strategies and processes. He lives just outside Sheffield (UK) with a wife, a child and a cat called Rosa.

About the speakers

This person is speaking at this event.
Dan Ramsden

As Creative Director for UX architecture (UXA) at the BBC, Dan leads a team of IA specialists.

This person is speaking at this event.
Charlotte Edwards

User Experience Architect, BBC

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When

Time 10:30am11:00am GMT

Date Sat 18th February 2017

Short URL

lanyrd.com/sfpyhh

Official event site

2017.worldiaday.org

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