European Startups and Tech. Founder of @landandexpand
James runs Land and Expand, a modern agency dedicated to driving growth for its clients, with a specialism in B2B SaaS and Developer Marketing.
Offering proven go to market strategies that have been executed with companies of all sizes and at all stages – from seed startups through to multinational Enterprises.
Prior to founding Land and Expand, James spent over 20 years working at the intersection of telecommunications and the web for BT, O2, Telefonica and Twilio. At Twilio James was the first hire outside of the US, building the EMEA region from scratch.
An active contributor to the wider tech community, James mentors and advises various startups, and has sat on two not for profit trade organisation boards, The Application Developers Alliance, and MEF - the global trade association for companies wishing to monetise their products & services via mobile.
James has been recognised for his contribution to the mobile and technology community in a number of publications, including the 2013 TechCityInsider list of 'the most influential people in UK tech' and in Revolution Magazine’s 2009 “Future 50”. He has lectured at The University of Oxford Faculty of Continuing Education and Reading University. James is a Chartered Marketer and holds a post graduate diploma in Strategic Marketing from the Chartered Institute of Marketing.
Follow James on Twitter @jamesparton