Debra Zahay-Blatz

Professor and Department Chair, St. Edward's University: digital marketing strategy, social media, database marketing analytics/management

Speaker biography

Dr. Debra Zahay is a Professor of Marketing at St. Edward's University in Austin, TX where she teaches in the Digital Marketing and Analytics at the undergraduate and graduate levels. She has had her own digital marketing and strategy consulting firm since 1993. She serves as Editor-in-Chief of the Journal of Interactive Marketing and on the Editorial Board of the Journal of Marketing Analytics. Some current and recent research topics include data quality, customer information management for competitive advantage, information use in new product development and particularly crowd-sourcing, data warehousing in CRM environments, email personalization and other aspects of digital marketing. Some of the journals in which she has published include Journal of Interactive Marketing (Best Paper 2014), Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Interactive Marketing, Journal of Database Marketing and Marketing Strategy Management, the Journal of Marketing Analytics and in the working paper series for the Marketing Science Institute. She has presented her work at many academic and practitioner conferences.


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